Ocean Outdoor and Westfield London close cooperation, combined with the existing media assets, forged during London Fashion Week (February 14, 2014 to February 18, 2014) of promotional activities, to create six different interactive space.
Outdoor digital signage make-up glow to London Fashion Week, the multimedia information system, digital signage, digital signage, digital signage
The video wall street and Eat Westfield screen, the brand can be directly and customer communication, real-time upload content.
Activities to the full integration of social media and mobile leadership activities, let consumers in upload content incentives to fashion. Real time interactive like 56iq micro screen, digital outdoor advertising brand into the social media will also broadcast live events occurred from the main fashion show on the stage and comments.
Westfield British and European marketing director Myf Ryan told us "we are very excited to work with Ocean, create the content based on brand interactive activities, provides the main brand experience to the millions of customers visit our centre."
Four giant vinyl wall is connected with a red carpet aisle to form the Westfield entrance, but also to the specified area experience activities, such as photography.
This activity will create unlimited business opportunities for advertisers to each customer contact.